RISING IMPORTANCE OF TARGETED MARKETING IN OOH
Why should a brand pay for advertisements to be shown to groups which are not their potential customers?
Targeted marketing is an approach to raise awareness for a product or service among a specific (targeted) group of audiences that are a subset of the total addressable market.
Audience Profiling is comparatively easier in the digital world where the history of potential audience can be tracked for profiling. But in the real world, there doesn't exist a robust, reliable method to build a profile of audience groups.
At AdMAVIN, we understand this gap and have developed an indigenous method of Profiling by building Mathematical Models of Interdependencies between critical infrastructures and implementing Geospatial Analytics methodologies to identify key locations for Targeted Effective OOH Advertizing and marketing.
Benefits For Advertisers
Target Right Customer at Right Place
Target Working Population, Children, Women, Elite at places where they are most likely to be found.
Estimate the Right potential of a Media Site
Don't pay blindly for a media site without solid reason. Understand the true potential of every site.
Save Cost on OOH Expenditure
You might be wasting your money on advertising to Target Audiences who are least likely to be your paying customer.
TARGET GROUP HEATMAPS DEPICTION
